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This weekend marked the official kick-off for participants to register for the Susan G. Komen 2012 Race for the Cure Run/Walk to be held March 24, 2012. Pink, the first ever pop up store in Baldwin Hills Crenshaw Plaza celebrated the launch with a registration rally where team captains registered supporters who wanted to run or start a team for the race. The pink store offered mini makeovers, raffles and free mammograms while offering discounted  registration to those early birds who signed up for the race. Registration will be reduced until January 1^st by 5 dollars…registration is $35.00 from now until January 1^st when it will be $40.00.

As the first ever pop up store at Baldwin Hills Crenshaw Plaza the Susan G. Komen for the Cure® Los Angeles County Affiliate is located in the heart of the community and offers free services in order to promote better health awareness. Store guests will be encouraged to join the Circle of Promise, an initiative designed to raise awareness and reduce cases of late stage breast cancer in the African American community. Open seven days a week the store will continue to host special events in an attempt to encourage supporters to register for the race. Store event schedule includes Mondays &Saturdays-Mini Makeovers & hand, neck and shoulder massages complimentary with a $5.00 or more donation time 2pm-4pm, Thursdays-Lunch & Learn where breast cancer survivors are guest speakers and Komen rep is there for resources- time 1pm-2pm, Fridays-Klub Komen cocktail hour, lounge, we have a dj spinning, with a $5.00 or more donation, guest will receive a free gift bag and appetizers, drinks  time: 5pm-7pm. Komen merchandise will also be available.

Race for the Cure® is a 5k fundraising Race/Walk, the proceeds of which support services for women in need in the Los Angeles community.  Race for the Cure® is the Komen LA Affiliate’s largest source of income and has raised nearly $9 million to provide breast cancer education and awareness, breast screening and diagnostic services for under and uninsured women through its community partners and hospitals.  Seventy five percent of funds raised stay in LA County and the remaining 25% fund cutting-edge breast cancer research in LA County and around the world.  Race for the Cure® will be fun for the whole family.

**FREE MAMMOGRAMS

* Sat Dec 17th- 3pm-6pm

*Sat Jan 14th- 3pm-6pm

*Sat Jan 28th- 3pm-6pm

QUALIFICATIONS *

·        WOMEN AGE 40 AND OLDER

·        CALIFORNIA RESIDENT

·        LOW INCOME

·        NO INSURANCE

·        LAST MAMMOGRAM WAS OVER (1) YEAR

 For Additional Information on the Event please contact:

 Elisa Smith –Race for the Cure Coaches

Susan G Komen For The Cure Los Angeles

coaches@komenlacounty.org

For Additional Information on the pop-up store-PINK or Free Mammograms please contact:

Queenie Donaldson- Pink

Store Manager

Queenie@queensentertainmentgroup.com/323-401-2931

For Media Inquiries please contact:

Octavia Bostick- Press Inquires

Leslie Gay and Associates

Thawrite1@gmail.com /714.808.2840

About PINK:

The first ever Susan G. Komen pop‐up store, PINK, is located at Baldwin Hills Crenshaw Plaza. The partnership with Baldwin Hills Crenshaw Plaza is designed to reduce the cases of late 　stage breast cancer in the African American community in the Los Angeles area.

ABOUT FOUNDATION

(Susan G. Komen for the Cure®) Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure®, breast health or breast cancer, visit www.komen.org